Course Overview:

In today’s digital landscape, ranking at the top of search engines is essential for businesses to generate leads and grow online. This Advanced SEO Training Course is designed to equip you with complete, practical SEO skills that you can immediately apply to any website, whether for your business, your job, or your freelance projects.

You’ll master the art and science of getting websites to rank on Google and other search engines — from keyword research to on-page and off-page SEO, technical SEO, local SEO, analytics, and the latest tools used by top SEO professionals.

 

What You Will Master:

  1. Understand how search engines work
  2. Perform complete website SEO audits
  3. Conduct keyword research & competitor analysis
  4. Optimize websites with on-page SEO techniques
  5. Build high-quality backlinks with ethical off-page SEO
  6. Implement local SEO strategies for local businesses
  7. Apply technical SEO for better crawling & indexing
  8. Use SEO tools like Google Search Console, SEMrush, Ahrefs & more
  9. Track, measure, and report SEO performance

 

Key Course Highlights:

  1. 100% practical & hands-on training
  2. Live websites & real-world SEO projects
  3. Step-by-step assignments & implementation
  4. Learn premium SEO tools
  5. Training by industry expert SEO professionals
  6. Freelancing & job placement guidance
  7. Certificate of completion with portfolio development

 

Who Should Take This Course:

  1. Business owners & entrepreneurs who want to rank their website on Google

  2. Marketing professionals & content writers looking to upskill

  3. Job seekers who want to start a career as an SEO Executive, SEO Analyst, or SEO Specialist

  4. Freelancers who want to offer SEO services and earn online

  5. Students & graduates looking for practical, job-ready skills

 

Detailed Course Modules & Topics

 

Module 1: SEO Basics & Search Engine Fundamentals

  • What is SEO & Why It Matters

  • How Search Engines Work: Crawling, Indexing, Ranking

  • Types of SEO: White Hat, Black Hat, Grey Hat

  • Understanding SERP Features (Rich Snippets, People Also Ask, etc.)

  • Key SEO Terminology: Domain Authority, Page Authority, Bounce Rate, CTR, etc.

  • Understanding Google Algorithm Updates (Panda, Penguin, Hummingbird, Core Updates)

Module 2: Website & Competitor Analysis

  • Conducting SEO Audits

  • Identifying Site Errors & SEO Issues

  • Analyzing Competitors’ Websites

  • Understanding Competitors’ Backlink Profiles

  • Tools for Website & Competitor Analysis: SEMrush, Ahrefs, Moz, Screaming Frog

Practical Outcome: Prepare a detailed SEO audit report for a real website.

Module 3: Keyword Research & Planning

  • Understanding Search Intent

  • Types of Keywords: Short-tail, Long-tail, LSI, Local

  • Using Keyword Research Tools (Google Keyword Planner, Ubersuggest, Ahrefs)

  • Finding Profitable Keywords with Low Competition

  • Keyword Mapping & Clustering

  • Organizing Keywords for Content Strategy

Practical Outcome: Create a keyword research report & content plan.

Module 4: On-Page SEO Optimization

  • Title Tag & Meta Description Best Practices

  • URL Structure & Internal Linking

  • Using Header Tags (H1, H2, H3) Effectively

  • Image Optimization (Alt Tags, File Size, Naming)

  • Content Optimization: Keyword Placement, Density, Readability

  • Schema Markup & Rich Snippets

  • Creating SEO-Friendly Blogs & Landing Pages

  • User Experience & Mobile-Friendliness

Practical Outcome: Optimize pages on a live website.

Module 5: Technical SEO

  • Site Architecture & Navigation

  • XML Sitemaps & Robots.txt

  • Canonical Tags & Duplicate Content Issues

  • HTTPS & Website Security

  • Core Web Vitals & Page Speed Optimization

  • Mobile SEO & Responsive Design

  • Fixing Crawl Errors with Google Search Console

  • Structured Data & Schema Implementation

  • Redirects: 301, 302 & Fixing Broken Links

Practical Outcome: Perform a technical SEO audit & fix common issues.

Module 6: Off-Page SEO & Link Building

  • What is Off-Page SEO?

  • Importance of High-Quality Backlinks

  • Link Building Strategies: Guest Posting, Outreach, Broken Link Building

  • Avoiding Spammy Link Practices

  • Building Local Citations & Directory Submissions

  • Social Bookmarking & Forum Posting

  • Monitoring Backlink Profile & Disavowing Bad Links

Practical Outcome: Build backlinks for a website with ethical practices.

Module 7: Local SEO

  • Importance of Local SEO for Small Businesses

  • Creating & Optimizing Google My Business Profile

  • Local Citations & NAP Consistency

  • Getting Reviews & Ratings

  • Local Keywords & Location Pages

  • Local Link Building Strategies

  • Mobile Search & Voice Search for Local

Practical Outcome: Optimize a business for local SEO visibility.

Module 8: SEO Tools & Analytics

  • Setting up & Using Google Search Console

  • Setting up & Using Google Analytics

  • SEO Reporting & KPIs

  • Rank Tracking Tools (SERPWatcher, Ahrefs)

  • Site Audit Tools (Screaming Frog, SEMrush)

  • Competitor Research Tools (Moz, Ubersuggest)

  • Generating SEO Reports for Clients

Practical Outcome: Generate and interpret SEO performance reports.

Module 9: Freelancing & Career Development

  • How to Offer SEO Services as a Freelancer

  • Creating an SEO Portfolio & Case Studies

  • Pricing Your SEO Services

  • Finding SEO Projects on Upwork, Fiverr & Freelancer

  • Writing Winning Proposals

  • Building Long-Term Client Relationships

  • Preparing for SEO Job Interviews

Practical Outcome: Set up freelancing profiles & submit proposals.

 

Certification:

After completing the course, you will receive a Professional SEO Specialist Certificate, recognized in the industry.

  1. Add it to your resume, LinkedIn, & freelancing profiles
  2. Use it to gain clients or boost your job search credibility
  3. Verified with a unique certificate ID & QR code for authenticity

 

Course Duration & Timings:

  1. Duration: 12 Weeks (3 Months)
  2. Batches: Weekdays & Weekends Available
  3. Mode: Live Online / Classroom Training

 

Outcomes & Career Opportunities:

By the end of this training, you’ll be able to:

  1. Perform professional SEO audits and optimizations
  2. Rank websites higher on Google & generate organic leads
  3. Secure a job as an SEO Executive, Analyst, or Specialist
  4. Start earning by offering SEO services as a freelancer
  5. Grow your business’s online presence & revenue

 

Course Fee:

Flexible payment plans and early bird discounts available. Contact us for the latest fee structure.

 

How to Enroll:

Visit: Office # 6, 2nd Floor, Usman Plaza, I-10 Islamabad
Email: info@mazticpk.com | manager@mazticpk.com
WhatsApp/Call: +92 335 4637101
Chat Support Available 24/7