Course Overview:

The Complete E-commerce Training Course is designed for anyone who wants to launch, manage, and grow a successful online business. This hands-on program covers everything from choosing the right products, setting up a professional online store, managing inventory, handling payments & shipping, to marketing and scaling your e-commerce business globally.

Whether you want to run your own online store, sell on platforms like Shopify, Amazon, Daraz, Etsy, or offer e-commerce services as a freelancer, this training gives you practical skills to start making money online.

 

What You Will Master:

  1. Understanding e-commerce business models (B2C, B2B, dropshipping, private label)
  2. Niche & product research with real tools
  3. Sourcing & supplier communication
  4. Setting up your own branded online store (Shopify, WooCommerce)
  5. Setting up accounts & selling on marketplaces (Amazon, Daraz, Etsy)
  6. Store design, payment gateway & shipping setup
  7. Listing optimization & SEO for product pages
  8. Running paid ads on Google & Social Media
  9. Email marketing & remarketing for higher sales
  10. Inventory & order management best practices
  11. Customer service, reviews & reputation management
  12. Analytics, scaling & automating your business

 

Key Course Highlights:

  1. 100% practical & implementation-based learning
  2. Real store setup — launch your live store during the course
  3. Tools & templates for product research, supplier vetting, ads & more
  4. Freelancing: How to offer e-commerce setup services to clients
  5. Insights from successful case studies & real-world examples
  6. Professional e-commerce business plan & financial planning templates
  7. Lifetime access to resources & community group
  8. Certificate of Completion to boost your credibility

 

Who Should Take This Course:

  • Aspiring entrepreneurs who want to start an online store

  • Shop owners who want to sell online in local & international markets

  • Students & fresh graduates looking to build e-commerce skills

  • Freelancers & digital marketers who want to offer store setup services

  • Homemakers & side hustlers who want to earn from home

 

Detailed Course Modules & Topics

Module 1: E-commerce Foundations

  • Introduction to E-commerce: Trends & Opportunities

  • Understanding Different Business Models (B2B, B2C, Dropshipping, Print on Demand, Private Label)

  • Pros & Cons of Selling on Own Store vs. Marketplace

  • Identifying Target Audience & Building Buyer Persona

 

Module 2: Market & Product Research

  • How to Find Profitable Niches

  • Analyzing Market Demand with Google Trends, Jungle Scout, Helium10, and local tools

  • Competitor Analysis & Gap Identification

  • Product Validation & Pricing Strategy

Practical Outcome: Complete a market & product research report.

 

Module 3: Sourcing & Inventory Management

  • Local & International Sourcing (Alibaba, AliExpress, TradeKey, local wholesalers)

  • Communicating with Suppliers & Negotiation Tips

  • Quality Checks, Samples & Minimum Order Quantities

  • Inventory Planning for Local & Dropshipping Models

  • Warehousing, Fulfillment & Stock Management

 

Module 4: Store Setup & Development

Option 1: Your Own Website

  • Choosing the Right E-commerce Platform (Shopify, WooCommerce, Wix)

  • Buying Domain & Hosting

  • Store Design & Theme Customization

  • Essential Apps & Plugins for Sales & Security

  • Payment Gateway Integration (Stripe, PayPal, local gateways)

  • Shipping Methods & Rates Setup

Option 2: Selling on Marketplaces

  • Setting Up Seller Accounts on Amazon, Daraz, Etsy, eBay

  • Understanding Seller Policies & Fees

  • Uploading & Optimizing Product Listings

  • Fulfillment by Amazon (FBA) & Local Fulfillment Options

 

Module 5: Product Listings & SEO

  • Writing Compelling Product Titles & Descriptions

  • High-Quality Product Photography & Videos

  • Using Keywords for Marketplace SEO & Google Ranking

  • Creating Bundles & Offers to Increase Sales

  • Handling Out-of-Stock & Inventory Syncing

 

Module 6: E-commerce Marketing & Sales

  • Building a Pre-Launch Marketing Plan

  • Running Facebook & Instagram Ads for Product Sales

  • Using Google Shopping Ads

  • Influencer Marketing & Affiliate Partnerships

  • Email Marketing: Building Lists & Automated Campaigns

  • Using Retargeting Ads to Recover Abandoned Carts

  • Reviews, Ratings & Building Customer Trust

 

Module 7: Managing Operations

  • Order Processing Workflow

  • Shipping & Returns Management

  • Handling Customer Inquiries & Complaints

  • Building Strong Customer Relationships & Repeat Buyers

  • Managing Refunds, Cancellations & Disputes

  • Maintaining Store Reputation & Seller Ratings

 

Module 8: Analytics, Scaling & Automation

  • Tracking Traffic & Sales with Google Analytics

  • Key E-commerce KPIs: Conversion Rate, CAC, CLTV

  • How to Analyze Store Performance & Fix Bottlenecks

  • Using CRM & Email Tools to Automate Marketing

  • Scaling Ads & Expanding Product Line

  • Outsourcing Tasks & Building Your E-commerce Team

 

Module 9: Freelancing & Services

  • How to Offer Store Setup Services to Small Businesses

  • Building an E-commerce Portfolio

  • How to Price Your Freelance Services

  • Finding Clients on Upwork, Fiverr & LinkedIn

  • Contract Templates & Client Communication

 

Certification:

After successfully completing the course, you’ll receive an Advanced E-commerce Specialist Certificate, showcasing your skills in setting up, marketing & managing online stores.

  1. Ideal for your CV, LinkedIn & freelance profiles
  2. Certificate with unique ID for verification
  3. Adds credibility for clients & employers

 

Course Duration & Format:

  1. Duration: 20 Weeks (6 Months) — Fast Track or Flexible Options
  2. Batches: Weekdays & Weekends Available
  3. Mode: Online Instructor-Led / In-Person (if offered)
  4. Access: Lifetime materials, templates & checklists

 

Career & Business Outcomes:

By the end of this training, you’ll be able to:

  1. Launch & run your own e-commerce store profitably
  2. Expand an existing offline business to online sales
  3. Manage local & international orders, suppliers, & shipping
  4. Work as an E-commerce Manager or Online Store Admin
  5. Offer store setup, management & ads services as a freelancer
  6. Scale your online business with automation

 

Course Fee:

Flexible payment plans available. Contact us for fee details and current offers.

 

How to Enroll:

Visit: Office # 6, 2nd Floor, Usman Plaza, I-10 Islamabad
Email: info@mazticpk.com | manager@mazticpk.com
WhatsApp/Call: +92 335 4637101
Chat Support Available 24/7