Course Overview:
The Complete E-commerce Training Course is designed for anyone who wants to launch, manage, and grow a successful online business. This hands-on program covers everything from choosing the right products, setting up a professional online store, managing inventory, handling payments & shipping, to marketing and scaling your e-commerce business globally.
Whether you want to run your own online store, sell on platforms like Shopify, Amazon, Daraz, Etsy, or offer e-commerce services as a freelancer, this training gives you practical skills to start making money online.
What You Will Master:
- Understanding e-commerce business models (B2C, B2B, dropshipping, private label)
- Niche & product research with real tools
- Sourcing & supplier communication
- Setting up your own branded online store (Shopify, WooCommerce)
- Setting up accounts & selling on marketplaces (Amazon, Daraz, Etsy)
- Store design, payment gateway & shipping setup
- Listing optimization & SEO for product pages
- Running paid ads on Google & Social Media
- Email marketing & remarketing for higher sales
- Inventory & order management best practices
- Customer service, reviews & reputation management
- Analytics, scaling & automating your business
Key Course Highlights:
- 100% practical & implementation-based learning
- Real store setup — launch your live store during the course
- Tools & templates for product research, supplier vetting, ads & more
- Freelancing: How to offer e-commerce setup services to clients
- Insights from successful case studies & real-world examples
- Professional e-commerce business plan & financial planning templates
- Lifetime access to resources & community group
- Certificate of Completion to boost your credibility
Who Should Take This Course:
Aspiring entrepreneurs who want to start an online store
Shop owners who want to sell online in local & international markets
Students & fresh graduates looking to build e-commerce skills
Freelancers & digital marketers who want to offer store setup services
Homemakers & side hustlers who want to earn from home
Detailed Course Modules & Topics
Module 1: E-commerce Foundations
Introduction to E-commerce: Trends & Opportunities
Understanding Different Business Models (B2B, B2C, Dropshipping, Print on Demand, Private Label)
Pros & Cons of Selling on Own Store vs. Marketplace
Identifying Target Audience & Building Buyer Persona
Module 2: Market & Product Research
How to Find Profitable Niches
Analyzing Market Demand with Google Trends, Jungle Scout, Helium10, and local tools
Competitor Analysis & Gap Identification
Product Validation & Pricing Strategy
Practical Outcome: Complete a market & product research report.
Module 3: Sourcing & Inventory Management
Local & International Sourcing (Alibaba, AliExpress, TradeKey, local wholesalers)
Communicating with Suppliers & Negotiation Tips
Quality Checks, Samples & Minimum Order Quantities
Inventory Planning for Local & Dropshipping Models
Warehousing, Fulfillment & Stock Management
Module 4: Store Setup & Development
Option 1: Your Own Website
Choosing the Right E-commerce Platform (Shopify, WooCommerce, Wix)
Buying Domain & Hosting
Store Design & Theme Customization
Essential Apps & Plugins for Sales & Security
Payment Gateway Integration (Stripe, PayPal, local gateways)
Shipping Methods & Rates Setup
Option 2: Selling on Marketplaces
Setting Up Seller Accounts on Amazon, Daraz, Etsy, eBay
Understanding Seller Policies & Fees
Uploading & Optimizing Product Listings
Fulfillment by Amazon (FBA) & Local Fulfillment Options
Module 5: Product Listings & SEO
Writing Compelling Product Titles & Descriptions
High-Quality Product Photography & Videos
Using Keywords for Marketplace SEO & Google Ranking
Creating Bundles & Offers to Increase Sales
Handling Out-of-Stock & Inventory Syncing
Module 6: E-commerce Marketing & Sales
Building a Pre-Launch Marketing Plan
Running Facebook & Instagram Ads for Product Sales
Using Google Shopping Ads
Influencer Marketing & Affiliate Partnerships
Email Marketing: Building Lists & Automated Campaigns
Using Retargeting Ads to Recover Abandoned Carts
Reviews, Ratings & Building Customer Trust
Module 7: Managing Operations
Order Processing Workflow
Shipping & Returns Management
Handling Customer Inquiries & Complaints
Building Strong Customer Relationships & Repeat Buyers
Managing Refunds, Cancellations & Disputes
Maintaining Store Reputation & Seller Ratings
Module 8: Analytics, Scaling & Automation
Tracking Traffic & Sales with Google Analytics
Key E-commerce KPIs: Conversion Rate, CAC, CLTV
How to Analyze Store Performance & Fix Bottlenecks
Using CRM & Email Tools to Automate Marketing
Scaling Ads & Expanding Product Line
Outsourcing Tasks & Building Your E-commerce Team
Module 9: Freelancing & Services
How to Offer Store Setup Services to Small Businesses
Building an E-commerce Portfolio
How to Price Your Freelance Services
Finding Clients on Upwork, Fiverr & LinkedIn
Contract Templates & Client Communication
Certification:
After successfully completing the course, you’ll receive an Advanced E-commerce Specialist Certificate, showcasing your skills in setting up, marketing & managing online stores.
- Ideal for your CV, LinkedIn & freelance profiles
- Certificate with unique ID for verification
- Adds credibility for clients & employers
Course Duration & Format:
- Duration: 20 Weeks (6 Months) — Fast Track or Flexible Options
- Batches: Weekdays & Weekends Available
- Mode: Online Instructor-Led / In-Person (if offered)
- Access: Lifetime materials, templates & checklists
Career & Business Outcomes:
By the end of this training, you’ll be able to:
- Launch & run your own e-commerce store profitably
- Expand an existing offline business to online sales
- Manage local & international orders, suppliers, & shipping
- Work as an E-commerce Manager or Online Store Admin
- Offer store setup, management & ads services as a freelancer
- Scale your online business with automation
Course Fee:
Flexible payment plans available. Contact us for fee details and current offers.
How to Enroll:
Visit: Office # 6, 2nd Floor, Usman Plaza, I-10 Islamabad
Email: info@mazticpk.com | manager@mazticpk.com
WhatsApp/Call: +92 335 4637101
Chat Support Available 24/7