Digital Marketing Training Course

In today’s digital-first world, businesses need skilled digital marketers who understand how to attract, engage, convert, and retain customers online. Our Advanced Professional Digital Marketing Training program is designed to provide comprehensive, hands-on knowledge of all key digital marketing channels and tools. This course combines strategy, practical application, industry trends, and real-world case studies to help you master digital marketing from the ground up.

Whether you want to grow your business, build a freelance career, or work for a top digital agency, this training will empower you with in-demand skills that are relevant, practical, and job-ready.

 

What You Will Master:

  1. Understand the entire digital marketing ecosystem
  2. Plan, execute, and manage complete marketing campaigns
  3. Build and optimize websites for lead generation
  4. Drive organic traffic with advanced SEO techniques
  5. Run high-performing Google Ads and Social Media Ad campaigns
  6. Develop content that attracts and converts
  7. Design email marketing funnels that work
  8. Track performance with analytics & make data-driven decisions
  9. Prepare a professional portfolio and earn industry-recognized certification
 

Key Features:

  1. 100% practical training with live demos
  2. Work on real projects and case studies
  3. Get access to premium tools & templates
  4. Personalized mentorship and career counseling
  5. Free CV & portfolio development assistance
  6. Access to freelancing portals and bidding strategies
  7. Interview preparation and job placement guidance
  8. Lifetime access to course material & updates
 

Who Should Take This Course:

  1. Small business owners & startup founders

  2. Marketing professionals who want to upgrade skills

  3. Graduates seeking jobs in digital marketing

  4. Freelancers looking to expand their service offerings

  5. Anyone who wants to earn online through marketing

Detailed Course Modules & Topics

Module 1: Digital Marketing Fundamentals

  • Introduction to Digital Marketing
  • Importance & Benefits of Digital Marketing
  • Difference between Traditional & Digital Marketing
  • Current Trends and Career Scope
  • Understanding Buyer Persona & Customer Journey
  • Key Metrics & KPIs in Digital Marketing

Module 2: Website Planning & Development

  • Domain Name Registration & Hosting Setup

  • Overview of CMS (WordPress)

  • WordPress Installation & Setup

  • Choosing & Customizing Themes

  • Essential Plugins for SEO, Security & Performance

  • Designing Landing Pages & Lead Forms

  • Basic HTML/CSS Introduction

  • Optimizing Website Speed & Mobile Responsiveness

  • Website Security Best Practices

Practical Outcome: Create and launch a fully functional website.

Tools Covered: WordPress, Elementor, Google Domains, GTMetrix

Module 3: Search Engine Optimization (SEO)

  • Search Engine Basics & Algorithms

  • Types of SEO: White Hat, Black Hat, Grey Hat

  • Keyword Research & Planning (Google Keyword Planner, Ubersuggest)

  • On-Page SEO: Meta Tags, Alt Tags, URL Structuring, Internal Linking

  • Technical SEO: Sitemap, Robots.txt, Canonical Tags, SSL

  • Off-Page SEO: Backlinking, Guest Posting, Outreach

  • Local SEO: Google My Business Optimization

  • Mobile SEO & Voice Search Trends

  • SEO Tools: Google Search Console, SEMrush, Ahrefs, Moz

  • SEO Performance Tracking & Reporting

Practical Outcome: Perform SEO Audit and optimize a website for top ranking.

Module 4: Search Engine Marketing (Google Ads)

  • Introduction to Google Ads & PPC

  • Types of Google Ad Campaigns: Search, Display, Video, Shopping

  • Keyword Match Types & Negative Keywords

  • Ad Auction & Quality Score

  • Creating Effective Ad Copies & Extensions

  • Setting Budgets & Bidding Strategies

  • Conversion Tracking & Google Tag Manager Basics

  • A/B Testing & Campaign Optimization

  • Remarketing Campaigns

Practical Outcome: Create & manage a live Google Ad campaign.

Tools Covered: Google Ads, Google Keyword Planner, Google Tag Manager

Module 5: Social Media Marketing (SMM)

  • Understanding Social Media Channels & Audiences

  • Developing a Social Media Strategy

  • Facebook & Instagram Page Setup & Optimization

  • Content Planning & Calendar Creation

  • Organic vs. Paid Social Media

  • Running Facebook & Instagram Ads

    • Audience Targeting

    • Budgeting & Bidding

    • Creative Design Tips

  • LinkedIn Marketing for B2B Leads

  • Twitter, Pinterest & YouTube Marketing Basics

  • Influencer Marketing

  • Social Media Analytics & Reporting

Practical Outcome: Design & run a paid social media ad campaign.

Tools Covered: Meta Business Suite, Canva, Facebook Ads Manager

Module 6: Content Marketing

  • The Role of Content in Digital Marketing

  • Creating Content that Converts

  • Blogging: Keyword Research & SEO-friendly Writing

  • Visual Content Creation (Canva, AI tools)

  • Video Marketing & YouTube SEO

  • Podcasting & Repurposing Content

  • Content Promotion Strategies

  • Measuring Content ROI

Practical Outcome: Develop a 30-day content plan and publish a blog post.

Tools Covered: Canva, Grammarly, AI, SEMrush Topic Research

Module 7: Email Marketing & Automation

  • Importance & ROI of Email Marketing

  • Building and Segmenting Email Lists

  • Designing High-Converting Lead Magnets

  • Creating Engaging Email Campaigns

  • A/B Testing Subject Lines & CTAs

  • Drip Campaigns & Automation Sequences

  • Best Practices to Avoid Spam Folders

  • Measuring Open Rates, CTR & Conversions

Practical Outcome: Build and send an automated email sequence.

Tools Covered: Mailchimp, MailerLite, HubSpot

Module 8: Digital Marketing Analytics

  • Introduction to Web Analytics

  • Setting up Google Analytics 4

  • Tracking Visitors, Bounce Rate & Conversions

  • Understanding Acquisition, Behavior & Conversion Reports

  • UTM Parameters for Campaign Tracking

  • Heatmaps & User Session Recordings

  • Generating Reports & Data-Driven Decision Making

Practical Outcome: Analyze and present a detailed traffic report.

Tools Covered: Google Analytics 4, Google Data Studio, Hotjar

Module 9: Freelancing & Career Development

  • Building Your Digital Marketing Portfolio

  • How to Set Up Profiles on Upwork, Fiverr & Freelancer

  • How to Write Winning Proposals

  • Pricing Your Services

  • Client Communication & Project Management

  • Tips for Building Long-Term Clients

  • Preparing for Job Interviews

Practical Outcome: Publish your freelancing profile and draft proposals.

 

Certification:

After successfully completing the course, you will receive an Advanced Professional Digital Marketing Certificate to add to your resume, LinkedIn, and freelancing profiles.

 

Course Duration & Timings:

  1. Duration: 16 Weeks (4 Months)
  2. Batches: Weekdays & Weekends Available
  3. Mode: Onsite / Online (Live Instructor-Led Sessions)

 

Outcome & Career Pathways:

By the end of this course, you will be able to:

  1. Manage a complete digital marketing strategy
  2. Generate leads & grow business revenue
  3. Land jobs as Digital Marketing Executive, Social Media Manager, SEO Specialist, PPC Expert, or Content Marketer
  4. Start your own freelance digital marketing services

 

Course Fee:

Flexible payment plans and early bird discounts available. Contact us for the latest fee structure.

 

Enroll Now:

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Email: info@mazticpk.com | manager@mazticpk.com
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