Course Overview:
In today’s digital landscape, ranking at the top of search engines is essential for businesses to generate leads and grow online. This Advanced SEO Training Course is designed to equip you with complete, practical SEO skills that you can immediately apply to any website, whether for your business, your job, or your freelance projects.
You’ll master the art and science of getting websites to rank on Google and other search engines — from keyword research to on-page and off-page SEO, technical SEO, local SEO, analytics, and the latest tools used by top SEO professionals.
What You Will Master:
- Understand how search engines work
- Perform complete website SEO audits
- Conduct keyword research & competitor analysis
- Optimize websites with on-page SEO techniques
- Build high-quality backlinks with ethical off-page SEO
- Implement local SEO strategies for local businesses
- Apply technical SEO for better crawling & indexing
- Use SEO tools like Google Search Console, SEMrush, Ahrefs & more
- Track, measure, and report SEO performance
Key Course Highlights:
- 100% practical & hands-on training
- Live websites & real-world SEO projects
- Step-by-step assignments & implementation
- Learn premium SEO tools
- Training by industry expert SEO professionals
- Freelancing & job placement guidance
- Certificate of completion with portfolio development
Who Should Take This Course:
Business owners & entrepreneurs who want to rank their website on Google
Marketing professionals & content writers looking to upskill
Job seekers who want to start a career as an SEO Executive, SEO Analyst, or SEO Specialist
Freelancers who want to offer SEO services and earn online
Students & graduates looking for practical, job-ready skills
Detailed Course Modules & Topics
Module 1: SEO Basics & Search Engine Fundamentals
What is SEO & Why It Matters
How Search Engines Work: Crawling, Indexing, Ranking
Types of SEO: White Hat, Black Hat, Grey Hat
Understanding SERP Features (Rich Snippets, People Also Ask, etc.)
Key SEO Terminology: Domain Authority, Page Authority, Bounce Rate, CTR, etc.
Understanding Google Algorithm Updates (Panda, Penguin, Hummingbird, Core Updates)
Module 2: Website & Competitor Analysis
Conducting SEO Audits
Identifying Site Errors & SEO Issues
Analyzing Competitors’ Websites
Understanding Competitors’ Backlink Profiles
Tools for Website & Competitor Analysis: SEMrush, Ahrefs, Moz, Screaming Frog
Practical Outcome: Prepare a detailed SEO audit report for a real website.
Module 3: Keyword Research & Planning
Understanding Search Intent
Types of Keywords: Short-tail, Long-tail, LSI, Local
Using Keyword Research Tools (Google Keyword Planner, Ubersuggest, Ahrefs)
Finding Profitable Keywords with Low Competition
Keyword Mapping & Clustering
Organizing Keywords for Content Strategy
Practical Outcome: Create a keyword research report & content plan.
Module 4: On-Page SEO Optimization
Title Tag & Meta Description Best Practices
URL Structure & Internal Linking
Using Header Tags (H1, H2, H3) Effectively
Image Optimization (Alt Tags, File Size, Naming)
Content Optimization: Keyword Placement, Density, Readability
Schema Markup & Rich Snippets
Creating SEO-Friendly Blogs & Landing Pages
User Experience & Mobile-Friendliness
Practical Outcome: Optimize pages on a live website.
Module 5: Technical SEO
Site Architecture & Navigation
XML Sitemaps & Robots.txt
Canonical Tags & Duplicate Content Issues
HTTPS & Website Security
Core Web Vitals & Page Speed Optimization
Mobile SEO & Responsive Design
Fixing Crawl Errors with Google Search Console
Structured Data & Schema Implementation
Redirects: 301, 302 & Fixing Broken Links
Practical Outcome: Perform a technical SEO audit & fix common issues.
Module 6: Off-Page SEO & Link Building
What is Off-Page SEO?
Importance of High-Quality Backlinks
Link Building Strategies: Guest Posting, Outreach, Broken Link Building
Avoiding Spammy Link Practices
Building Local Citations & Directory Submissions
Social Bookmarking & Forum Posting
Monitoring Backlink Profile & Disavowing Bad Links
Practical Outcome: Build backlinks for a website with ethical practices.
Module 7: Local SEO
Importance of Local SEO for Small Businesses
Creating & Optimizing Google My Business Profile
Local Citations & NAP Consistency
Getting Reviews & Ratings
Local Keywords & Location Pages
Local Link Building Strategies
Mobile Search & Voice Search for Local
Practical Outcome: Optimize a business for local SEO visibility.
Module 8: SEO Tools & Analytics
Setting up & Using Google Search Console
Setting up & Using Google Analytics
SEO Reporting & KPIs
Rank Tracking Tools (SERPWatcher, Ahrefs)
Site Audit Tools (Screaming Frog, SEMrush)
Competitor Research Tools (Moz, Ubersuggest)
Generating SEO Reports for Clients
Practical Outcome: Generate and interpret SEO performance reports.
Module 9: Freelancing & Career Development
How to Offer SEO Services as a Freelancer
Creating an SEO Portfolio & Case Studies
Pricing Your SEO Services
Finding SEO Projects on Upwork, Fiverr & Freelancer
Writing Winning Proposals
Building Long-Term Client Relationships
Preparing for SEO Job Interviews
Practical Outcome: Set up freelancing profiles & submit proposals.
Certification:
After completing the course, you will receive a Professional SEO Specialist Certificate, recognized in the industry.
- Add it to your resume, LinkedIn, & freelancing profiles
- Use it to gain clients or boost your job search credibility
- Verified with a unique certificate ID & QR code for authenticity
Course Duration & Timings:
- Duration: 12 Weeks (3 Months)
- Batches: Weekdays & Weekends Available
- Mode: Live Online / Classroom Training
Outcomes & Career Opportunities:
By the end of this training, you’ll be able to:
- Perform professional SEO audits and optimizations
- Rank websites higher on Google & generate organic leads
- Secure a job as an SEO Executive, Analyst, or Specialist
- Start earning by offering SEO services as a freelancer
- Grow your business’s online presence & revenue
Course Fee:
Flexible payment plans and early bird discounts available. Contact us for the latest fee structure.
How to Enroll:
Visit: Office # 6, 2nd Floor, Usman Plaza, I-10 Islamabad
Email: info@mazticpk.com | manager@mazticpk.com
WhatsApp/Call: +92 335 4637101
Chat Support Available 24/7